Secret Sauce: What Does It Take to Create a Viral Video?

I think most of the time its luck to create a viral video.  The moon, stars, planets and the Trinity must all align perfectly to hit a homerun.  You gotta swing to hit a homerun so you must try.  Plus even if the video does not go viral you SEO on youTube and other [...]

M-commerce is the new e-commerce – Fort Worth Business Press – Fort Worth, TX

Would be interesting to see breakdown of product categories bought on m-commerce.  Is this mostly apps, music and videos?

M-commerce is the new kid on the block, and it’s not going away. Amazon’s report of more than $1 billion in mobile sales this year is proof that mobile shopping is here to stay.

More [...]

4 charts that show how social media drives sales relationships

Pretty much the same reasons your customers signed up for your email campaigns.

The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand - either to receive promotions, coupons, stay informed and show their support for companies.  In other words, when consumers are on Facebook, what we are saying to [...]

More Smartphone Users Taking Pictures, Updating Statuses at Restaurants [INFOGRAPHIC]

I know before I go to dinner I am also checking reviews on Yelp and Google Maps.  I have not embraced letting everyone know I am not home but I am in an older demographic at 48.  My wife and I do post good review of restaurants on Facebook and used friend recommendations to [...]

Social Media – Six Ways to Prepare Your Brand for Social Media’s Visual Revolution : MarketingProfs Article

As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual.

One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook’s Timeline. What’s clear is that brands [...]

Colorado study says Facebook, Twitter use contribute to drop in youth driving | TechKnow Bytes — Colorado technology — The Denver Post

I wonder what this looks like Nationally and how this effects shopping and ecommerce, especially if kids aren’t driving to malls or the movies.

Coloradans are driving less, and rising gas prices isn’t the only reason.

A new study by CoPIRG finds that the use of technology, from smartphone apps to social networking sites [...]

MLB Fan Cave: The Core Of Major League Baseball’s Social Strategy

This is very cool.  I told one of my previous clients that this is the type of social media strategy they should use.  Not that they should hire special employees but the product managers, developers and interns should be enthusiasts of their products.  My racquetball ecommerce site and Colorado Job site back in the [...]

Is Social a Fad for Media? | Digital Quarters

Is Social a Fad for Media?

by Ben Elowitz

I feel like a lot of my posts lately have been beating the social drum, so I need to clarify my perspective.  Social isn’t just a fad.  It isn’t just a channel, or an alternate distribution medium.It’s actually turning into the new ether.  As in [...]

So What the Hell Are We Supposed to Put on Google+?

I must agree with this article.  Not much going on just yet, but I also like the video hangout area.

Google+ is great for semi-sharing. You use it to have private discussions with adjustable groups of people. For business meetings and family gatherings and planning your weekend or vacation or career change with a [...]

Official Declaration of War – Facebook blocks Google+ ad – Yahoo! News

The war has officially started.  I guess the claim that you can’t patent a chair is becoming a reality.  Oh well, these social sites come a go, AOL, MySpace, Facebook and now maybe Google+ .  GMail is a big monster in the room along with search.  If Google can get people moving over like [...]