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This is great info for local search on Google Places! Don’t forget Google Webmaster Tools and Google Analytics too!
How to Optimize Your Google Places Listing We recommend following these steps to create a highly optimized Google Places listing. These suggestions may seem fairly technical, but they present an effective way to set up [...]
Since 1995, I’ve been doing SEO as part of an integrated Internet marketing business, not sure why everyone else in the SEO industry feels like other marketing channels were verboden. I think because the “industry” commoditized SEO and tried to over specialize Search Engine Marketing to benefit themselves and maybe not the customer. SEO [...]
The numbers indicate that tablets do bridge the gap between desktop and mobile behavior patterns. Similar to mobile, tablet users search for a purpose and are more likely to click through an ad.
But unlike mobile, tablet users are not necessarily mobile and are more likely to engage with a site after clicking, displaying [...]
Is Social a Fad for Media?
by Ben Elowitz
I feel like a lot of my posts lately have been beating the social drum, so I need to clarify my perspective. Social isn’t just a fad. It isn’t just a channel, or an alternate distribution medium.It’s actually turning into the new ether. As in [...]
I know many of you search Google on your own brand name to see how your company ranks on Google. It seems you can never get the ranking you want. For your brand name you better be ranking #1. I just search on my brand “Coach Parker” and was very please with the Google [...]
A friend of mine posted a good link to the Official Google Webmaster Blog on Building High Quality Sites. The blog article talks about how the latest Google algorithm change has hurt many websites search engine rankings on Google. To be honest, I’ve been through a ton of these search engine algorithm changes since [...]
Internet search engines including Google love information in text or word format. So the more descriptive words & phrases a website has to offer the search engines via the number of website pages, the better the Company’s website will be found by prospective customers or leads. In the Digital Internet world, the number of [...]
Ok, so I must say, I never heard of the term crowdsourcing until about 5 minutes ago, but have been using the concept for a few years. According to Sage Lewis over at ClickZ in his article, Crowdsourcing Your Search Marketing, “Crowdsourcing is the concept of taking a job one person would normally do [...]
I am currently reading David Meerman Scott’s book, The New Rules of Marketing and PR. I am only on page 25 and the absolutely love the book, probably because it confirms so many of the strategies that my college roommate and past business partner tested and implemented in the early days of the Internet [...]
Flushing PPC $'s
Internet Retailer writes that search engine optimization is increasing by 43% in 2010. I was very surprised to learn that 9% of companies spent nothing on SEO last year. Unbelievable! Half of the eConsultancy.com report respondents will spend more on paid search marketing. Even more unbelievable since SEO is an [...]
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