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The numbers indicate that tablets do bridge the gap between desktop and mobile behavior patterns. Similar to mobile, tablet users search for a purpose and are more likely to click through an ad. But unlike mobile, tablet users are not necessarily mobile and are more likely to engage with a site after clicking, displaying [...] I found a great resource for consumer purchasing behavior. According to a Harris Interactive Brief 12/08, “Evolving the Prototypical Path to Purchase” the shopping begins here Search Engines 20% Family Friends 15% Retail Stores 15% Retailer Website 9% Multi Brand Website (amazon) 9% Print Media 9% Prod Comp Websites 8% Mfg Wesbites 8% Blogs [...] |
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