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I think most of the time its luck to create a viral video. The moon, stars, planets and the Trinity must all align perfectly to hit a homerun. You gotta swing to hit a homerun so you must try. Plus even if the video does not go viral you SEO on youTube and other channels will be good for you. Just dont spend a fortune on your viral video. otherwise your ROI is sunk.
Most people will just watch a video and then click away or close it. If they decide to share a video, it usually is because they either a altruistically want to share the enjoyment of that video with others, or b selfishly want to be seen sharing or critiquing that video. The former is usually accompanied by an enthusiastic statement, like “OMG, this is awesome!” While the latter is usually accompanied by an understated or critical post, like “Is this what the internet has come to?”
via Secret Sauce: What Does It Take to Create a Viral Video?.
I think this will be a home run since everyone wants to keep up with the Jones’. If your friends can see what you have and or bought or going to buy, I think this psychological push will persuade your friends they need one too. Look how customer reviews as referrals has driven Amazon sales.
Some entrepreneurs and investors increasingly think “f-commerce” – meaning e-commerce on Facebook – is the answer. Start-ups such as BeachMint, Yardsellr, Oodle and Fab.com are coming up with novel ways to persuade Facebook users to not just connect with friends on the social network, but to shop as well.
via Facebook e-commerce: the next big thing? – The Economic Times.
Would be interesting to see breakdown of product categories bought on m-commerce. Is this mostly apps, music and videos?
M-commerce is the new kid on the block, and it’s not going away. Amazon’s report of more than $1 billion in mobile sales this year is proof that mobile shopping is here to stay.
More than 13 percent of mobile phone users have purchased products from their smart phones, according to Experian Marketing Services. Twenty-four percent of online consumers say they expect to be comparing prices, and 22 percent expect to be purchasing items from their mobile devices within the next 12 months.
More and more retailers are optimizing their websites to reach the growing m-crowd of shoppers and to cash in on mobile-driven sales.
via M-commerce is the new e-commerce – Fort Worth Business Press – Fort Worth, TX.
Pretty much the same reasons your customers signed up for your email campaigns.
The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand - either to receive promotions, coupons, stay informed and show their support for companies. In other words, when consumers are on Facebook, what we are saying to brands is “talk to me because if I like what you do for me, I’m going to be your biggest fan.”This chart comes courtesy of Ann Handley and Marketing Profs.
via 4 charts that show how social media drives sales relationships.
To be honest, not a whole lot of Internet Marketing strategies that actually work have changed since 1999. Ya, Ive been doing Internet Marketing that long and longer; 1995. eMail is still king of conversions and SEO drives customers to your website. Facebook is the new AOL and blogging and twitter are just more interactive customer forums.
ExactTarget asked almost 1,500 US online consumers age 15 and up about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Direct mail was second at nine percent and text messaging was third at five percent.
via 77 Percent Of Us Want To Get Marketing Messages Via Email & Theres No Close Second Place, Study Says.
I know before I go to dinner I am also checking reviews on Yelp and Google Maps. I have not embraced letting everyone know I am not home but I am in an older demographic at 48. My wife and I do post good review of restaurants on Facebook and used friend recommendations to try new dining experiences.
According to an infographic by market research firm Lab42, about 19% of those that use their smartphone while at a restaurant update their status on Facebook. Meanwhile, about 24% said they take pictures of their entrees and 18% check-in to the restaurant on services such as Foursquare.Not surprisingly, smartphone users 20% are also communicating with others to make dinner plans and 19% use mobile devices to find nearby restaurants. Meanwhile, about one in five people who use their smartphones during their dining out experience do so to view a menu online and find directions.
via More Smartphone Users Taking Pictures, Updating Statuses at Restaurants [INFOGRAPHIC].
If you are not blogging your company is missing a huge opportunity through content creation SEO. Google loves blogs. My experience with using WordPress blogs both from WordPress.com and WordPress.org are very positive for Inbound Marketing / Internet Marketing. In a good way, a blog forces you to update your site with new content weekly if not daily. A quick Twitter integration makes it easy to update your blog hourly if that’s your goal. This can also be integrated with Facebook, so they all update with one entry.
Message Boards and user forums are also great ways to market and YouTube Videos are one of the best ways to visually brand your company. Pinterest is also become a player in social marketing. I personally love Pinterest.
via http://thechrisvossshow.com/2012-future-of-marketing-blogging-and-social-media-infographic/
The Future of Marketing: Blogging and Social Media | Visual.ly.
As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual.
One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook’s Timeline. What’s clear is that brands without a solid visual vocabulary will be left behind.
via Social Media – Six Ways to Prepare Your Brand for Social Media’s Visual Revolution : MarketingProfs Article.
The numbers indicate that tablets do bridge the gap between desktop and mobile behavior patterns. Similar to mobile, tablet users search for a purpose and are more likely to click through an ad.
But unlike mobile, tablet users are not necessarily mobile and are more likely to engage with a site after clicking, displaying stronger engagement metrics and overall conversion behavior closer to desktop users.
Depending on your site’s method of monetization, the value of a click on a tablet may outweigh the value of a click form any other device.
via Using Data To Better Understand Tablet Consumer Behavior.
I know I use my Tablet, Phone and Laptop while watching TV everyday. Sounds to me like Internet TV might finally be ready to take off with the Integration of Internet TV apps and TV Remote apps to Tablets. Maybe the tablet is just another screen for the TV, sorta like the Split screen on PCs when you have two monitors. TV could become the main home PC with cloud computing.
In the United States, 88 percent of tablet owners and 86 percent of smartphone owners said they used their device at least once while watching TV over the prior 30 days. Almost half (45 percent) of tablet users said that they use their device in front of the TV on a daily basis. And 25 percent said they do it several times a day.
Among smartphone owners, 41 percent said they use their phone while tuned into the TV at least once every day.
via Nielsen: Most People Use Tablets, Smartphones While Watching Television | MacTrast.
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