Marketing to Millennials: You’d Better Learn to Keep Up – Yahoo! Small Business Advisor

This is a great article and here is some meat.  I highly recommend visiting the link and reading the full text.  My two sons are  Millennials and they have cell phones and tablets.  They are all over mobile commerce.

5 Things That Work Marketing to Millennials

Clearly, reaching Millennials requires a revamped marketing approach. “You [...]

Social Commerce Psychology of Shoppers

Social Commerce Psychology of Shoppers is a very cool Infographic from TabJuice and Stephania Andrade.

I am sure most of you are like me when making a large purchase.  Customer reviews from Amazon and recommendations form friends are very important in the decision process along with expert trusted advice like Consumer Report reviews or like [...]

Heres Why Amazon Should Buy Pinterest

I’ve been talking about Pinterest and affiliate marketing for awhile.  This is a great article about collaborative commerce and the potential for an amazing opportunity for Amazon to turn customers into sellers.  Or why wait for Amazon to do it?  This could be a great way for Pinterest or potential investor to develop a [...]

One-fifth of third-graders own cell phones | Internet & Media – CNET News

The cell phone will become the new PC for this demographic of future users.  We need to start making the switch from PCs to Tablets to Smartphone  / Cell Phones.

By Middle School, 90 percent to 91 percent of children say that they can use their cell phones to text message and access the [...]

Pinterest Becoming ‘Goto’ Site for Brands; Future of Social Commerce? | Social Commerce Today

This is why I love Pinterest.  This is a nest of potential buyers looking at great images and ready to buy.  This social site is the most like shopping and looking at catalogs than any of the other social sites like Twitter, Facebook, WordPress, etc.  Take a look at the special detailed in this [...]

How to Create a Social Media Strategy for Your Business | Social Media Examiner

What are your marketing goals and how can the Internet help you accomplish those goals.  Just posting on Facebook and Twitter is not a plan and probably will not help you reach your goals or ROI.  Like they say, “He who fails to plan, plans to fail.”  The Internet Marketing channel works.  Its no [...]

Secret Sauce: What Does It Take to Create a Viral Video?

I think most of the time its luck to create a viral video.  The moon, stars, planets and the Trinity must all align perfectly to hit a homerun.  You gotta swing to hit a homerun so you must try.  Plus even if the video does not go viral you SEO on youTube and other [...]

Facebook e-commerce: the next big thing? – The Economic Times

I think this will be a home run since everyone wants to keep up with the Jones’.  If your friends can see what you have and or bought or going to buy, I think this psychological push will persuade your friends they need one too.  Look how customer reviews as referrals has driven Amazon [...]

4 charts that show how social media drives sales relationships

Pretty much the same reasons your customers signed up for your email campaigns.

The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand - either to receive promotions, coupons, stay informed and show their support for companies.  In other words, when consumers are on Facebook, what we are saying to [...]

More Smartphone Users Taking Pictures, Updating Statuses at Restaurants [INFOGRAPHIC]

I know before I go to dinner I am also checking reviews on Yelp and Google Maps.  I have not embraced letting everyone know I am not home but I am in an older demographic at 48.  My wife and I do post good review of restaurants on Facebook and used friend recommendations to [...]